Pricing: The Third Business Skill: Principles of Price Management - on Amazon.com
Review : A real help for entrepreneurs!
This book has guided me in my thinking about setting prices and how to better understand price sensitivity. The book is complete, yet easy to read. It offers clear accessible examples from Audi, Apple, retailers, Google, LinkedIn and Facebook. I have already used several tricks to my advantage in my own business and earned back the small investment many times
Details about Pricing: The Third Business Skill: Principles of Price Management
Brand: FirstPrice BV
Features of this Pricing: The Third Business Skill: Principles of Price Management
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ASIN : 908206930X
Description : “Price is a one-figure summary of what a company has to offer” Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company, using accessible models and examples. Cases used in this book were taken from real life and from many different industries, both B2C and B2B. These cases show what it takes to set the best possible price and build a pricing organization in which all business functions work together. This book takes an integrated approach and deals with strategy, tactics, tools, processes, and organization. It is made up of three parts that together cover all aspects of this discipline: the Art of Pricing, the Science of Pricing, and the Execution of Pricing. After rea...
List Price : $39.00
Price : $35.10
Saved Price : $3.90
category: Management
brand: FirstPrice BV
Item Page Detail URL : link
Rating : 4.8
Review : randomreview