The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - on Amazon.com
Review : A MUST Own For Anyone Working in Marketing, PR or Communications
There are few people in the world who know more about the changing landscape of marketing and PR than David Meerman Scott.
He wrote THE book on the matter years ago and now with the 4th edition hitting shelves he hasn't just updated a few words and photos, but completely updated it with new and timely information.
I'm lucky to have David as a friend and mentor and this book is one that I always tell people they need to read when they ask for business books that should be required reading and this is it.
Doesn't matter if you are a seasoned veteran or a recently graduated worker bee. Buy this. Read it. Live it!
Details about The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Brand: Wiley
Features of this The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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ASIN : 1118488768
Description : The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling c...
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brand: Wiley
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Rating : 5.0
Review : randomreview