Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. - Review

Review : Emphasize digital or become irrelevant
"Ctrl Alt Delete" is two books in one: one on how to reboot your business in a multimedia digital age and another on how to leverage technology in your personal life. Mitch Joel is so ahead of the curve that sometimes his suggestions seem unreachable - until you realize that the speed of change means we're already there. This is an indispensable read on how to actually be successful as social, web, traditional media all merge into the "one screen" lives of consumers.

"Ctrl Alt Delete" turns conventional ideas on their heads. Social media isn't about getting 'likes' on Facebook, nor is is an isolated just another media format. Mr. Joel contends that all media, e.g. print, web, TV, social, are merging into two type: passive and active. Both have unique benefits and must be used for the right purposes. Businesses cannot continue to see people as mere customers instead of consumers because they miss the perspective of users. All messaging must become indispensable and useful,...

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ASIN : 1455523305

Description : The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but f...




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category: Guides

brand: Business Plus

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Rating : 4.6

Review : randomreview