The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight (Kindle Single) - Best Price
Review : A Revolution of the e-Book Publishing Industry...
The Amazon Kindle revolutionized the e-book publishing industry with its historical introduction in 2007. With a "significant investment", the Kindle took three years to develop, offering consumers a catalog of over 90,000 e-book titles, new bestselling e-books affordably priced at $9.99, with the convince of quick downloads on a mobile device. The introductory Kindle, which retailed for $400.00 dollars, completely sold out within hours, it took Amazon months to meet the demand and fill back orders.
The Big 6: that is, major book publishers Penguin, Harper Collins, Macmillan, Simon Schuster, Random House, and Hachette viewed Amazon as their "frendenemy" a threat, with their aggressive book marketing tactics, tension between them was nothing new. The publishers could/would not tolerate new bestselling e-books (which reflected their carefully constructed relationship in the industry, with authors, distributors, etc.) selling for bargain basement prices of $9.99! The...
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Brand: Publishers Weekly
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ASIN : B00DH8JCOC
Description : Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, it all may have been illegal. From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Based on voluminous evidence gathered for Apple's trial, it is the sto...
category: Reporting
brand: Publishers Weekly
Item Page Detail URL : link
Rating : 4.2
Review : randomreview