The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe - on Amazon.com
Review : A great treatise on effective leadership
Asacker makes the case for a fresh approach in leadership, one involving the critical element of belief. From the prologue, "This book is about understanding belief - what it is and how it is created. And it's about how successful people inspire and move others, or how, in my lingo, they practice the business of belief." In this well-reasoned and inspiring monograph Asacker presents his argument in three parts: What they know; What they do; What you can do. Filled with profound insights and thought-provoking suggestions, Asacker's crisp narrative style is a refreshing departure from the tenor typical in the business book. An excellent addition to the Asacker oeuvre, I would recommend this outstanding book to anyone involved in the difficult work associated with motivating or persuading others. Moreover, let me suggest this is an important must-read for all leaders. "At its core...altering someone's beliefs is not an act of short-lived persuasion; it's an act of leadership..."
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Brand: CreateSpace Independent Publishing Platform
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ASIN : B00CTSOG8I
Description : "This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'—every sentence should be savored." —Tom Peters"Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea." —Seth Godin, author of The Icarus DeceptionIn this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your ass...
category: Consumer Behavior
brand: CreateSpace Independent Publishing Platform
Item Page Detail URL : link
Rating : 4.6
Review : randomreview