The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. - Check it Out
Review : No "second book syndrome" here. Brilliant!
I always introduce Bernadette as a female version of Seth Godin. It's the easiest way to get people to understand quickly just how clever she is. Her gift lies in giving you, the business owner, your gift. The gift of powerful storytelling.
In this book, Bernadette takes the Simon Sinek Golden Circle idea that 'it's not what you do that people buy, it's why you do it" and goes further. She dares to add what one couldn't possibly realise was missing until you read it "They buy it because of how it makes *them* feel".
The most wonderful thing about this book full of captivating stories and examples of true connection between business owner and customer, is that what it brings out in you in your desire to give in a powerful, meaningful way to whatever group of people you serve. Operating from this angle, your business can be truly authentic and truly of service. Bountiful success becomes therefore the natural by product, not the quest.
Well done...
Details about The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
Brand: CreateSpace Independent Publishing Platform
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ASIN : 1489583947
Description : "This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else." SETH GODIN —Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and cus...
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category: Systems & Planning
brand: CreateSpace Independent Publishing Platform
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Rating : 5.0
Review : randomreview