Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide (Your Coach in a Box) - Check it Out
Review : Same Concepts With A Different Coat Of Paint
Most marketing books say the same basic things using different analogies, stories, etc. Duct Tape Marketing, along with Seth Godin's books are good examples of this. What they teach is nothing new, and that's fine as long as you understand there aren't any miracles cures when it comes to a successful marketing campaign. There's only testing, making adjustments, and then keeping what sticks and getting rid of the rest. The reason marketing will never really change is because people never really change, either. What changes is how creative we can be in our presentation - making old things seem new.
If you buy Duct Tape Marketing and follow what it says, testing as you go... you can have good success. Having been in marketing for 20+ years, I can say that confidently. Most people, however, are looking for a magic bullet. As a result, they jump from book to book and course to course with a "slot machine" mentality. Avoiding this is will make your journey to the top much easier...
Details about Duct Tape Marketing (Revised and Updated): The World's Most Practical Small Business Marketing Guide (Your Coach in a Box)
Brand: Your Coach In A Box
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ASIN : 1469085194
Description : Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audio book you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:First, learn the basics necessary to get customers to know, like, and trust you more.Next, master the essential Duct Tape System components to get your customers to contact and refer you more.Finally, really get on a roll by discovering what really works and tuning your business to doing more of it. This audi...
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category: Reference
brand: Your Coach In A Box
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Rating : 4.7
Review : randomreview